Citrus exporters aim to increase sales to the US by 50%

South African citrus farmers are increasing their market share in the US and expect to export 50 000 tons of citrus fruit to that country in 2010.

The total value of citrus being exported to the US is estimated at more than $520m.

Gerrit van der Merwe, chairperson of the Western Cape Citrus Producers Forum, says the American West Coast and Midwest states are this year being targeted for increased sales after the progress in those areas in 2009.

Van der Merwe says that in 2010 South Africa's citrus will be aggressively marketed in those regions so as to push sales there up to 50% of all US sales.

Reported by Fin24


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